Bollywood celebrates all that is Spanish

The Bollywood film industry is one of the largest centers of film production in the world. Famed for their colorful productions and catchy music, the industry generates multi-million dollar from their vibrant productions, and has an ever-growing international audience. As the Bollywood audience expands, so too has the influences and settings of the films.

The recently released Zindagi Dobara Milegi na, which can be translated as You Only Live Once,  has drawn inspiration from Spanish culture and is a true celebration of Spain- from the lifestyle, customs and unique fiestas.

The film, which focuses on three Indian friends and their road trip across the Iberian Peninsula, delves into the fascinating quirks of Spanish culture. They travel across the natural splendors of the Andalusian landscapes, are left mesmerized by Gaudi’s Barcelona, sky dive in Seville and discover the beaches of Costa Brava.

Spain is depicted as an absorbing and unusual paradise, a place of freedom, new adventures and overcoming fears. Some of Spain’s most famous fiestas are focal points within the plot, from plucking up the courage to face the bulls during the San Fermin Festival in Pamplona, to the thrill of La Tomatina in the streets of Buñol.

Spanish music is also incorporated into the film. Flamenco influences are carefully blended with Hindi music, creating a lively soundtrack with clapping, guitars, Castilian and lively Bollywood dancing.

The film has been a roaring success in India, with an audience of over 70 million people. It has, without doubt, been a superb tool in promoting the image of Spain, generating interest in the Iberian Peninsula not only as a tourist destination home to fascinating customs, but also increasing interest in Spanish language itself.