Spanish Culture opens its doors in Hong Kong

Hong Kong hosted the second edition of the "Feria de Abril"(Seville Fair) on the third weekend in April introducing Seville and Spanish culture with great success.

Nearly 2,000 people attended to the promotion of culture and Spanish products in the British former colony. Organized by the Chamber of Commerce of Spain in Hong Kong, the event was held this weekend attended by a dozen exhibitors who supported their shows with live performances and activities designed to raise awareness to the local tastes and Spanish culture.

The aim is to bring Spain to Hong Kong through the products and samples of the quality of life, which helps Spanish companies and those working with Spanish products can open up markets in Asia.

There were a total of 16 indoor exhibitors with their own stands selling Spanish products and services, mainly from the Food & Beverage sector, offering products like Spanish wine, cava and “gourmet products” but also service providers such Airlines and Spanish courses promoted their services.

Fun activities like cooking demonstrations, performances of flamenco and children's games and shared space with companies that they would display their products to local market. The traditional Spanish food like the sausages, cheese and Spanish wine dominated the offerings of the exhibitors which is the best way to know a country and  understand their market.The cooking demonstrations in the form of children's cooking classes, were given by the Spanish Chefs Association in Asia, recently established in Hong Kong and aims to promote food and Spanish products in the area.

The Fair was inspired by the similar Andalusian fairs and aesthetics with recreational activities, and included musical and dance performances by the Centro de Arte Flamenco in Hong Kong. The traditional costumes "traje corto" (short jacket, tight trousers and boots) for men and the "faralaes" or "trajes de flamenca" (flamenco style dress) for women were great interests of the fair.

About 80 percent of attendees are local residents, mostly hospitality professionals like chefs associations, schools, restaurant owners or companies, media and citizens of Hong Kong or final consumers.

The Spanish Film Festival which is held every year in October is the second largest event that promotes culture and Spanish products in Hong Kong. The charm of the Spanish culture captivates almost everyone across the world and noone would regret that amazing experience to live Spanish in Spain.